What do we mean when we say migrations? When moving data from one system to another, such as a web content management system.
Want to not just get to the other side, but want everything to be in a better place.
Migrations are hard & tricky. Take longer than anyone expected.
Don't waste the migration opportunity. Use it to restructure and improve.
Important to start by understanding why you're migrating. Could be technical reasons. Could be functional reasons. Could be rebranding.
Start with a content audit. How many content types? Will tell how many content structures you're dealing with. How many content items. Matters less than you might think. How it is structured: Blobs or atoms? Unstructured or structured? If unstructured, do you want to make it structured as a part of the migration? Any inline styles and other markup sins? Migration is a great opportunity to clean that up. What is your best content? And what can you get rid of?
Can start to think about how you can improve your content even before you move it.
What can be left behind? Has brand, org, evolved? Is there content that no longer performs well? You can save money by identifying content that you don't need to migrate.
Identify how your content can be structured differently or better. An opportunity to add metadata.
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